youtube redesign

Did you know that YouTube had an Explore page? Neither did I.

COMPANY

YouTube
(School Project)

ROLE

UI/UX Designer

Tools

Figma, Trello

YEAR

2022

Project Overview

The YouTube App Redesign aimed to enhance the mobile app's UI and UX through improved navigation and new features. The design team, collaborating closely, conducted a thorough review of the existing app, including user research and feedback. They created a streamlined interface focusing on simplicity and intuitive navigation, integrating personalized recommendations and a refined search function for a more engaging user experience.

Problem

The existing YouTube mobile app has a cluttered interface and inefficient navigation, making it difficult for users to find and enjoy content. Users struggle with the app's search function and lack personalized recommendations, leading to a less engaging and intuitive experience.

Solution

The redesigned YouTube mobile app addresses these issues by streamlining the interface for simplicity and ease of use. It introduces a more intuitive navigation system, enhanced search functionality, and personalized video recommendations. These improvements aim to create a more engaging and user-friendly experience, making content discovery and enjoyment easier for users.

Analysis of Pain Points

Unclear Categorization

Ads, videos, and community posts often blend together, making it difficult for users to distinguish between different types of content. This lack of clear categorization leads to confusion and a less seamless browsing experience.

Information Overload

The combination of videos and Shorts on a single page creates a cluttered and overwhelming interface. Users are bombarded with too much content at once, making it hard to focus on what they’re looking for.

Hidden Explore Feature

The Explore feature is so well-hidden that many team members only discovered it while searching for pain points in the app. This makes it underutilized, depriving users of a potentially valuable tool for content discovery.

Subscription Feature Visibility

The subscription feature is not prominent enough, making it difficult for users to quickly access and manage their subscribed channels. This reduces the efficiency and effectiveness of the feature, impacting user engagement with subscribed content.

Personas

We wanted to form a deeper understanding of our users' goals, needs, experiences, and behaviors. So, we created 2 personas for each of our user segments. We used these personas whenever we wanted to step out of ourselves and reconsider our initial ideas.